It’s been a long time coming since we have had the oportunity to interview another manufacturer. So when we picked one, we made sure it was a reputable one that you all enjoyed and many have experienced. We reached out to our friends at Iron Rock Offroad and asked them to answer a few questions and show us around. You’ll be surprised at what we found!!! Chad Vinar was the guy lucky enough to go see it as he lives not far from their shop in Shakopee, Minnesota. He sounded pretty excited at the oportunity and even more excited after the interview. New product lines coming out and manufacturing taking place right on the spot. Being able to see the machines running, products on the shelves, the rigs getting worked on and all the custom stuff happening in the shop… it has an effect on an off-roader! So what did we see you ask? here are some pictures you should enjoy whether you are an off-roader, a machinist, a manufacturer, a jeeper, a welder, or a fab guy/gal.
What got the guys into offroading?
It was the being with friends outdoors, the people, and the camaraderie. They all loved being outdoors so this was just another way for them to do it.
How long have you been offroading?
The 3 of them have been offroading for the past 20 years.
How did you get started as an offroad manufacturer?
They started Iron Rock Offroad in December of 2004.
What prompted the start of their business?
It was the love of the sport but also the fact that as they began to modify their own vehicles they quickly found that there wasn’t a lot of products offering for the xj, zj, and wj’s which were the models they were running, so this is where they decided to put their niche in the market.
What is your biggest accomplishment as an offroader?
The friendships and relationships that have been built over the last 11 years and obviously the birth of Iron Rock Offroad.
What is your biggest accomplishment as an offroad manufacturer?
Going from Jasons 2 stall garage to where they are today occupying 16,000 sq ft with room to expand their space and product.
What is one thing we don’t know about IRO?
I would have to say the size of the business and the product line.
Tell us about future products, pro jects, and direction of the company.
Currently we are working on a 10 week full frame off build of a LJ to take to Moab for EJS. It will be full of all the goodies including the IRO LJ long arm kit, full body wrap and a supercharger. We have several new products that they are working on currently with one of them being the 2.5″ lift for the JK line up that is available now with more JK products in the near future. The direction they are taking the business is one that allows them to continue with their existing products and grow with new product lines, adding new and bigger machines to increase production and efficiency while maintaining the IRO quality that everyone has come to know and love.
Where would you like to be in 5 years as a company?
To have a heightened stake in trade show appearances, attend more offroad trade shows as well as continue with their current growth of the business and expansion of product lines. They are currently shipping to dealers in 12 countries with the UK and Australia being at the top of the list, the day I was there they were shipping 5 pallets of product to Turkey.
What do the owners of the company do to better the offroad community?
They are heavily involved into helping sponsor offroad events and donate to charities nationwide. They are also involved with the Minnesota 4 Wheel Drive Association (MN4WDA) working with the to help obtain new public trails as well as keeping the current ones open. Some of the local events they have sponsored in the last year are the Crawl 4 the Cure which is a weekend trail event to raise money and awareness for MS and a concert to raise money for ALS.
Why IRO over your competitors?
We have produced products with quality being of high importance and the craftsmanship of their kits is second to none. They have superb customer service and have a lifetime warranty on some of their products to the original owner. With these few points coupled with the fact that it is made in the US you won’t find a better product for the cost.