AUSSIE LOCKER INTERVIEW
Last weekend we had the opportunity to Interview Cora Jokinen, the new owner of Aussie Locker and parent company Torq-Masters Industries Inc. We were privileged enough to be Cora’s first interview since becoming the owner of this awesome company, and are truly honored to introduce her to you guys. For all of you who don’t already know Cora Jokinen has acquired the company Torque Masters and the full line of Aussie lockers this fall. Since she has been a fan of jeeps, Off-roading, welding, fabrication and has been running Aussie lockers in her own jeep for so long I think she is going to be a great fit for the company and take it to new places.
Part 1 – Interview at the Aussie Locker shop Cora started off-roading years and years ago and has fallen into the love of jeeps, her first was a CJ-7, and now her and her husband, Erik, have a couple different CJ’s and an XJ. The custom CJ-7 buggy is made mostly of jeep parts that they built together. When she bought her first CJ7 she chose to put an Aussie Locker in it because of the products stellar reputation, and became a friend of her predecessor, Bill Cole, the founder of Aussie Locker.
Cora is no stranger to the off-road industry. Driving her Aussie Locker sponsored CJ-7 in the RcRocks Competitions at Rausch Creek Offroad Park with her husband as spotter, they made a great team. Cora worked as a Tech Official for Monster Jam while in college and won Rookie of the year, the first woman to do so with the company. Some of you may have already known her before now, Cora and Erik love traveling with their 2 dogs to Off-road parks all over the US and Trail Guide at many events. You may also have known her as the past president of a local wheeling club in Rochester NY.
Part 2 – Manufacturing Plant Tour For 11 years now, Torq-Masters Industries, Inc. has been manufacturing the ever popular Aussie locker. These lockers were first manufactured in Australia for 9 years and gave the product its namesake. In 2012 it was decided to bring manufacturing to the USA to focus on quality, production and to utilize the highly skilled technicians in Rochester NY.
To date, Aussie Lockers are the only automatic locker made in America and Cora’s plan is to keep it that way. National Off-road Jeep Association (NOJA) has done a lot of research on automatic lockers and rides with Aussie Lockers in their stock Dana 44 JK. We studied how the hardened steel makes for a better product and the longer tooth pitch and height makes it stand out from other automatic lockers. Being quieter and smoother than the competitors tested really makes it a better product. The best part is that even though its American made it doesn’t really cost any more than its competitors. With any company and signing in a new officer there will be lots of changes. Cora promises the amazing customer service you all are accustom to from the company will stay the same but watch out for new products coming from Torq-Masters in the spring and installation videos coming soon.